“JC didn’t just give me hope — he gave me a blueprint. This program helped me walk out of prison with a plan, not just dreams.”
– Luis M., Arizona DOC graduate
“JC connected with our students on a level we’ve never seen before. The room went silent, then everything changed.”
– Dominique H., Be the Man Project
“He brought real truth and a challenge to our men. Raw, honest, and exactly what we needed.”
– Pastor Marcus, AZ Church Alliance
Meet JC Almanza
From felon to founder — JC is a powerlifter, mindset coach, TV-featured speaker, and creator of the USP Max system, which has impacted thousands in prisons, schools, and recovery programs
Read My Story
Choose Your Path
USP MAX
Unlock the full reentry mindset. Learn structure, routine, and discipline from someone who lived it. This is more than theory — it’s the real blueprint.
Speaking & Workshops
Real stories. Raw truth. JC speaks to inmates, youth, police, and communities with a message that hits the soul and shifts the mindset
Fitness & Online Coaching
One-on-one coaching for your body, mindset, and lifestyle. Programs built to get you focused, fueled, and back in control — no matter where you’re starting.
Button:
Walk The Yard With Me
_
Discipline Over Drama
From inmates to influencers, JC teaches how routine and responsibility beat excuses every time. Built for people ready to level up — not stay stuck.
_
Turn Pain Into Power
JC doesn’t just talk about change — he lived it. His story flips shame into strength and proves anyone can rebuild. If you're breathing, you're not broken.
_
Lead With Purpose
Whether it's a prison yard, police panel, or corporate stage — JC delivers structure, real talk, and a roadmap that moves people to action.
